Three ways we could build Operation HOPE’s new website. Choose the one that feels right.
Every direction below is a real, live website you can click into and explore: six pages each, in English and Spanish, each telling Operation HOPE’s story in its own way.
Every step toward financial dignity
Free, one-on-one financial coaching for working Americans, since 1992.
What it is
A centered serif headline over one wide illustration: a single navy road with a dashed centerline, looping past the places the programs lead to. Warm illustrated program cards follow, and the same world runs through every page, down to a strip of road above the footer.
What it says about Operation HOPE
That coaching is a path a person walks with a coach, one milestone at a time. A small “You” marker travels the road and each stop lights up as it arrives: the bank for credit and money, a first home, a small business, the school for the next generation. The wins stay lit.
How it feels, and who it suits
Warm, dignified and unhurried. It speaks first to the person looking for help, in plain words and at a human scale, and reads more like a well-made book than a bank.
Free financial coachingSince 1992
Building financial dignity in communities coast to coast.
- average FICO® gain for 2023 clients whose score rose
- +41
- average savings increase for 2023 clients
- $1.1K
- in mortgage loans secured for 8,900 homebuyers
- $1.3B
- Black businesses created, served or scaled since 2020
- 400K+
Each light marks a community with a HOPE Inside location in Operation HOPE’s directory. The first is Los Angeles, where HOPE began in 1992.
Source: Operation HOPE, 2023 client outcomes; the mortgage and business totals are from its 1865 Project.
What it is
A full-width navy hero with a fine map of the country: state lines, a faint county texture, and insets for Alaska, Hawaii and Puerto Rico. A stacked white wordmark, a sandy gold button and gold numerals sit over it, then a band of photo cards for the six programs.
What it says about Operation HOPE
Reach, shown honestly. Each light marks a community with a HOPE Inside location in Operation HOPE’s own directory, starting with Los Angeles, where HOPE began in 1992. The published 2023 client outcomes sit beneath it in gold.
How it feels, and who it suits
Calm, luminous and steady. It suits a front door that lets partners, funders and the press see national reach and results at a glance, while free coaching stays one click away.
700 Is the score that opens doors.
700 Credit Score Communities®
The goal behind every program: helping people, and the communities they live in, reach a 700 credit score.
A first home, a small‑business loan, a lower interest rate. Operation HOPE coaches you there one on one, in person or online, at no cost to you.
About this direction
What it is
A strict modular grid drawn in thin rules, condensed capitals and a single red. Each section opens with a small label, an arrow and a heavy rule over numbered cells divided by fine lines. No photographs: the type carries everything.
What it says about Operation HOPE
One goal, stated plainly. The 700 is real: 700 Credit Score Communities® is the goal behind every Operation HOPE program, and the page reads it as one sentence, 700 is the score that opens doors.
How it feels, and who it suits
Declarative, gridded and dignified. It suits an organization that wants to lead with one memorable promise, in a confident and unsentimental voice.
What’s included with your website
Whichever direction you choose, the site is built on the same foundation, and it is looked after once it is live.
Fast, secure hosting
- Hosted on Cloudflare’s global network, with HTTPS throughout
- Every approved change goes live automatically
- Your own domain connected at launch
- Hardened security headers and a strict content security policy
- Bot-protected contact forms, and no tracking cookies
Found in search
- Structured data, sitemaps, and canonical and language tags built in
- Search engines told about every update (IndexNow)
- Google Search Console set up for you
- Daily checks of search basics, index coverage and page speed, so problems are caught early
- A weekly search report by email
Open to everyone
- Accessible to WCAG 2.2 AA, in light and dark modes
- The full nine-language set for a commissioned site, every page written natively in each language (these previews show English and Spanish)
- A privacy policy, and terms where needed, drafted and kept up to date
Looked after
- Contact-form leads delivered to your inbox as branded emails, with delivery checked on every update
- A customer portal with your site’s stats and a place to request changes
- Monitoring that your domain stays in your hands
- Registration with corporate web filters, so the site opens on workplace networks
Tell us which one feels right.
Choose one as it stands, combine what you like from two, or ask for changes. We will shape the one you choose with your team.
Pricing is determined case by case, based on the complexity of the final site and other factors.
Or keep exploring the live sites